Freddy’s Frozen Custard & Steakburgers hit a publicity trifecta in the last week with a major ranking in Forbes and flattering articles on MSN.com and Thrillist.
In a bit of an understatement, partner Scott Redler calls it “a pretty good week for PR.”
The Forbes news was perhaps the most significant. The publication ranked the best and worst franchises to buy nationally, and Freddy’s was No. 1 for franchises that cost more than $500,000.
The magazine says Freddy’s has a midpoint investment of almost $1.3 million with a five-year growth rate of 31.3 percent.
Forbes examined 3,300 brands and considered data from 2012 to 2016. It looked at five factors: sustainability, demand, investment value, franchisor support and franchisor stability.
Redler says much like franchisees put customers first, Freddy’s corporate puts its franchisees first.
Read more: Wichita Eagle